A long-running Baker Street shop built around boards, gear, and the people who use them.
The Choice Shop has been part of downtown Cranbrook since 1996, backing the skate and snowboard scene long before it was fashionable. Locally owned and deeply rooted, it’s a place shaped by the people who ride, roll, and keep things moving year after year.
Inside, you’ll find snowboards, skateboards, footwear, and brand-name apparel for kids, women, and men. Helmets, goggles, toques, and ball caps line the walls alongside clothing and gear chosen for life on boards and in the elements. It’s practical, current, and tied to how people actually use it.
More than a retail space, The Choice is a gathering point. The same crew running the shop answers the phone, packs online orders, and chats on Instagram. That consistency shows. It’s a place locals recommend, friends are sent to, and regulars return to without thinking twice.
