Cranbrook Tourism is the Destination Marketing Organization (DMO) for the City of Cranbrook.
We are a not for profit society led by an eleven-member board of directors, with a balanced representation of tourism and community representatives. Representation includes individuals from the accommodation sector, The City of Cranbrook, The College of the Rockies, The Cranbrook Chamber of Commerce and the Ktunaxa Nation.
The mission of Cranbrook Tourism is to build tourism in Cranbrook through marketing and capacity development by attracting more visitors to the region, growing the visitor economy and contributing to improved quality of life for residents. We promote and market Cranbrook as a year-round destination for leisure, meetings and nature-based travel, a destination where people want to visit and live.
Work With Us
There are lots of ways to collaborate with Cranbrook Tourism—whether you’re promoting an event, updating a listing, pitching a story, or looking to get more involved.
Presentations & Reports
Access Cranbrook Tourism’s presentations and reports in one place—AGM year-in-review decks, regional tourism insights, visitor research, strategic planning documents, and economic impact studies.
What We Do
We build demand for Cranbrook through targeted campaigns and storytelling.
- Run advertising campaigns in key markets
- Operate an active media relations program
- Build buzz through active social channels
We help visitors research and plan with strong trip-planning resources.
- Maintain a resource-rich website at cranbrooktourism.com
- Drive traffic through web marketing and digital advertising
We produce printed tools that help visitors decide what to do once they arrive.
- Annual Visitor Guide
- Area Trail Map
We collaborate with key sectors and strengthen the visitor experience locally.
- Collaborative sector marketing:
- Golf: Golf Kimberley Cranbrook
- Mountain Biking: Kootenay Dirt
- Snowmobiling: Sled Kootenay
- Fishing: Active Campaigns with Fishing BC
- Support event organizers with promotion and growth
- Industry training opportunities (via monthly emails)
- Track performance + participate in research to stay competitive
